Choose a gTLD for Love or for Added Value? (Featured Blog)
The decision to bid for a new gTLD can be driven by reason or by love. Either the applicant practices strategic and financial valuation, or the applicant falls for an idea implicit in the gTLD. The...
View ArticleDon't Confuse Brand and Category-Label New gTLDs (Featured Blog)
The domain name industry gets brand and label confused. A brand sums up what makes a company unique to its customers. A label tells what category a company goes in; it sums up what the product has in...
View ArticleNo Easy Solutions to TLD Branding and Labeling (Featured Blog)
The introduction of unlimited numbers of new generic Top-Level Domains (gTLDs) has increased customer and company confusion about the role of brand names and their product labels, as noted in an...
View ArticleWe Need a Focused, Cooperative Strategy for Marketing New gTLDs (Featured Blog)
This essay discusses recent findings on the difficulty of overcoming decision bias, and it argues that this factor, when combined with a diverse and fragmented demand for new gTLDs, makes a focused...
View ArticleFraming New gTLDs' Marketing Message (Featured Blog)
In an earlier essay, I outlined a focused, cooperative marketing strategy that would be a first step for marketing new gTLDs. After that first initiative, gTLD registries' marketing strategy must focus...
View ArticleMetrics for New gTLDs Performance (Featured Blog)
The essay describes six groups of gTLD performance indicators: (1) the presence of a secondary market; (2) uses of second-level domain names; (3) the identity of the owners of parked and not-in-use...
View ArticleCompetition for Monopoly gTLDs (Featured Blog)
The essay examines some of the new domain name managers' unjustifiable obsession with owning monopoly gTLDs when they should devote more energy and thought to making domain names more value adding. For...
View ArticleUnmet Fundamental Requisites for a Successful gTLDs Program (Featured Blog)
New pioneering ideas are not always welcomed or requested by consumers... Henry Ford didn't wait until people wanted a mass-market car. Citibank didn't wait until they wanted ATMs, and Jeff Bezos...
View ArticleCurbing Cyber- and Typosquatting (Featured Blog)
We need a tax. You don't hear that too often. But right now a tax is the weapon needed by the domain name community. We face way too many cyber- and typosquatters. To drive them back, let's tax parked...
View ArticleAdvantages of Crowdinvesting in Financing New gTLDs (Featured Blog)
The second-round new gTLD applicants have a tool they don't even know about: "crowdinvesting." That's when a venture sidesteps banks and venture capitalists and instead raises money by selling shares...
View ArticleCostly Domain Name Price Comparison Sites (Featured Blog)
Price comparison sites, including those for domain registrations, are supposed to benefit buyers. Do they? Recent theory and practice suggest a friend-and-foe relationship. Comparison sites introduce...
View ArticleMaking Sense of Google's .xyz gTLD Branding (Featured Blog)
Google has a newly created parent, a holding company that is now its official owner. Of course, Google will keep using its extremely well-known name for its core search and related businesses. But the...
View ArticleDo New gTLDs Disrupt .com? (Featured Blog)
This post examines whether the new gTLDs program is a disruptive innovation to the dominance of .com. I then use the idea of disruptive innovation to explain the relative adoption failure of previous...
View ArticleOnline Reviews Provide Insights into gTLD Customers' Needs (Featured Blog)
There is a high degree of uncertainty when launching a product, and new gTLDs are no exception. However, registries that have introduced them -- or will introduce them in the second round of new gTLDs...
View ArticleCars.com $850 Million Valuation: Methodology Critique (Featured Blog)
Here is a critical look at a recent online essay about the methodology to estimate the value of the domain name cars.com, which was estimated to be $850 million. Not about estimation of valuation...
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